Influence Cognitive Biases – How to Be More Persuasive using Cialdini Principles

In this video we will be going over some cognitive biases that are used for persuasion, manipulation, and influencing others. Using these in your daily and professional lives will help you be more likable and more people will enjoy your company.

This video was created with the helpful knowledge of Will and his channel: https://www.youtube.com/user/WillYouLaugh

The most well-known book on the science of persuasion is, without a doubt, Robert Cialdini’s book Influence. It’s well referenced in the business, sales, marketing, and personal development group. And for good reason. It was the first to thoroughly reveal, with over 60 years of science, the universal biases that cause us to do stupid things even if we claim we aren’t influenced by them.

It turns out that there are dozens more biases out there that influence our decision making. An example would be bystander effect, where people are less likely to offer help to a victim when there are many people around because the responsibility is spread out. There are tons of cognitive biases you can use to ethically improve your life, but knowing when someone else is using them to manipulate you is also a bonus to being aware of them.

The desire for an object goes up as the supply goes down even if nothing changed about the product or service itself. Businesses have had to decrease the supply of a product or service because they were not making enough from it. And sometimes, the sales volume increased a ton simply because there was less available compared to the demand.

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