How to Test a Market – Startup Tip for Small Businesses

Learn how to test a market through the clever placements of advertisements for products that have not yet been developed or manufactured. In the $100 Startup, Chris gives an example of a guy who did just this. He placed an advertisement for a sports car information product and received 2 orders by the end of the ad run. He effectively tested his market and made a profit of $1500, however he had no product to give them. He spent the next month creating this product and gave it to them for some happy customers. Leave a comment below of stuff you’d like me to review and concepts or ideas you would love for me to put my own spin on and animate into an easily digestible format.
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